It is clear that the functions of a real estate agent vary from agency to agency, and even from city to city. It is not the same to work in a large city where there is a lot of competition and property market as in a municipality with a smaller or seasonal market as happens in the summer in places near the coast.
Obviously, the work is not the same in a large agency as a small one, but the agents usually perform the same functions, what varies is the amount or the number of hours dedicated to each.
An estate agent has more paperwork to cover than an authority agent, hehe. And it is that although it seems hard to believe many times you have to deal with tasks such as drafting contracts, deal with the notary and legal representatives, know the rights and obligations of owners, and a long etc.
To top it off, must know the rules of the market and know what are the laws that affect each municipality, the regulations of leases. In short, know what things are allowed and legal and what are not.
Having the knowledge of all these issues is not only necessary but must be reflected in the paper when drafting contracts with customers, or when giving an offer, requesting a budget and so on. And it is that, although it does not seem like it, the bureaucracy and the paperwork is enough to have a sitting agent working all his working day.
Fortunately, real estate agents have a more fun part than the administrative issue, we refer to the commercial functions, that is, the pure and hard sale. This part is often the favorite of many agents since we say here much of their work, salary and reputation are at stake. The commercial tasks of an agent cover many issues, from dealing with customers when managing the price of the property, to the marketing part, that is, show the apartment in person, or put it for sale on platforms and databases.
In addition to all the above, they have to be attentive and look for new customers with whom to get new contracts. This, perhaps, is the heaviest function in terms of time and effort, but it is certainly worth investing time in this part to always have a portfolio of customers. The most decisive part and where all your cards are played an agent is in the negotiation process, that is, the time to sign the sale. But to get here requires a previous work, sometimes many hours, calls and visits, that is, tact and negotiation to get the final result, a sale.
The negotiation of a home is possibly the one that an agent spends less hours directly, possibly around 20 or 30%. However, all the responsibilities and tasks of an agent lead directly or indirectly to the crucial point, the sale.
Precisely for this reason, the negotiating functions are the most specific and where an agent must stand out. In short, the best agents are those who stand out by negotiating. To do this they must be good people knowledgeable, know how to define and qualify a client in the real estate sector, and of course know how to use all the weapons in their favor to promote a home such as real estate telemarketing or through real estate leads.
Finally, add that to negotiate you need to know the needs of potential customers and excel in the art of empathizing with the customer. Knowing people and knowing how to put yourself in their shoes is fundamental in the negotiation process.